Price Increases

Make sure that you are checking all of your vendor contact lens and glasses lens price lists for cost increases. If you don’t adjust your prices accordingly your profit margin goes down. You should be pricing from the list price from your lens manufacturer not from your discounted amount. Staying on top of this keeps your bottom line numbers where they need to be. Just as a reminder, your cost of goods should be 20 to 25% of your gross revenue.

Make sure that you are checking all of your vendor contact lens and glasses lens price lists for cost increases. If you don’t adjust your prices accordingly your profit margin goes down. You should be pricing from the list price from your lens manufacturer not from your discounted amount. Staying on top of this keeps your bottom line numbers where they need to be. Just as a reminder, your cost of goods should be 20 to 25% of your gross revenue.

Join Sharon Carter as she lectures at many of this year’s optometry conferences across the nation. Some conferences will be virtual, while others will be live. Sharon’s high energy and passion for teaching  is evident from the moment she takes the stage through her closing comments. She thrives off interacting with event attendees and fellow speakers, often making herself available post-presentation to continue the conversation.

Sharon is a leading practice management and optical lecturer and has been a featured speaker at the largest optometry conferences in the United States and Canada.