East West Eye Conference 2022
Event Details
East West Eye Conference – October 13-14,2022.
Join me at the Columbus Convention Center and have a great time while earning your CE credits!
Date: October 13, 2022
Time: 2:00pm – 4:00pm
Manage Your Frame Board, Don’t Let it Manage You
Do you know how many frames are on your board? Do you know how many frames you should have on your board? If you can’t answer both of these questions you are not managing your frame board it is managing you. This course gives you a formula for determining how many frames your practice needs to keep on the frame board. You will learn what mix of frames you need based on gender, age, and price point customized to your patient base and how to maintain this in an ongoing basis. This will free up money that is sitting on your board to use in other areas.
CE Credit 2
Date: October 13, 2022
Time: 4:00pm – 5:00pm
Why Are They Buying Online?
One of the things we all face if we have an optical in a physical location is patients wanting to buy online. They don’t understand why we charge more because we have a physical location. This course will identify why people want to buy online and how we can address this in a positive way to our patients and customers so that hopefully they will purchase from our optical. If they choose not to purchase with us at least they leave with a positive impression and they are not happy with their online purchase they will come back to your optical.
CE Credit 1
Date: October 14, 2022
Time: 8:00am – 9:00am
Six Ways to Be a Team That Works
This fast-paced, energetic program is designed to teach six concrete actions that will build a more successful optometric team. Staff motivation on the part of staff and management is an ongoing challenge and this will give you ideas whether you are a manager, a doctor or staff on how to build the team that “Rocks.” This course covers the hiring process of new staff, creating a culture that will attract and retain good staff, and what older staff need to do to continue to grow and be a team player even as the team changes.
CE Credit 1
Date: October 14, 2022
Time: 9:00am – 10:00am
New to the Office Front Desk
How important is the first impression and the last impression patients get when visiting your office? Learn how to make a positive impression beginning with scheduling the appointment, through the duration of your patients’ visit until the patient walks out of the door. Topics covered will include telephone procedures, greeting patients, appointment scheduling, checking out and collecting charges, pre-appointing along with any other interactions with the patient that might occur in the front office.
CE Credit 1
Date: October 14, 2022
Time: 11:00am – 12:00pm
Creating A Killer Optical
If you are not generating 60%-70% of your income from your optical, you are missing the primary income generator of your practice. If you want to be generating these percentages and would like to take your optical to the next level, this course gives you an overview on how to accomplish your goals.
Course Objectives:
- Identify sale makers and breakers in your optical’s appearance.
- Importance of advertising and how best to spend marketing money.
- Tips and Techniques that help you close the sale.
CE Credit 1
Date: October 14, 2022
Time: 1:00pm – 3:00pm
Rapid Fire Session
Join me with Lynn Lawrence, for an exciting Rapid Fire Session!
CE Credit 2
Sharon Carter, Optometric Consultant